A brief visual shared by a user identified as Osama has sparked unexpected buzz across Nigerian social media, after music artist Fola reposted the video with a cryptic but confident caption.
The video, referred to as a “visualizer,” was originally shared on Twitter with the words “it’s going” a minimalist statement that, paired with the visual energy of the clip, quickly gained attention. Osama did not provide context for the post, but within hours it began circulating in creative and fan-driven corners of the platform.
The clip features vibrant cuts of Fola performing or vibing to music, presented with a raw aesthetic that some users described as “low key genius” and “underground but intentional.” While not an official music video, its look and feel resonated with followers who were quick to praise the fan made style.
Not long after it was posted, Fola himself acknowledged the video by quote tweeting it with the now trending response:
“it’s going, ko so shi.”
The phrase, a blend of English and Yoruba, roughly translates to “it’s going, no need to make noise.” It was interpreted by fans as a subtle but self assured confirmation that Fola is aware of his growing influence, yet chooses to remain grounded. The comment has since been reshared across Twitter and Instagram stories, quickly becoming a catchphrase among supporters.
Reactions to the moment have been overwhelmingly positive, with many fans expressing excitement about what the video might represent. While there is no confirmation that the visualizer is linked to an upcoming single or project, some speculate that the clip may be part of a larger campaign, either promotional or grassroots in nature.
Osama, the original poster, has not commented further on the video’s origin, leaving followers to guess whether the creation was purely fan driven or part of a quiet rollout. His handle continues to receive engagement, with many users thanking him for posting the clip and calling the moment “organic,” “authentic,” and “what the culture needs.”
In an industry where calculated marketing often overshadows spontaneity, this exchange stood out as an example of how genuine fan content and real time artist interaction can create viral momentum. Without press releases or official promotion, one post and one quote were enough to set off a conversation.
Whether this marks the beginning of a new phase for Fola or simply an isolated online moment, it is clear that fans are watching closely. And as they put it online:
It is going.