Nigeria’s music industry has experienced a remarkable 49% growth in exports, fueled by the worldwide rise of Afrobeats. The genre, which blends African rhythms with global influences, has rapidly gained popularity in international markets, contributing significantly to the country’s cultural and economic landscape.
According to the latest data from the Nigerian Export Promotion Council (NEPC), Afrobeats has become a dominant force in global music, with Nigerian artists like Burna Boy, Wizkid, and Tems leading the charge. The genre’s increased presence on global streaming platforms, sold-out international tours, and collaborations with international stars have all contributed to this remarkable growth.
“The global success of Afrobeats is a testament to the creativity and talent within Nigeria’s music industry,” said NEPC Director-General, Olusegun Awolowo. “This surge not only promotes Nigerian culture but also boosts the country’s economy through exports, employment, and tourism.”
The rise of Afrobeats has opened new opportunities for Nigerian artists, from chart-topping hits on platforms like Spotify and Apple Music to lucrative endorsement deals with international brands. Industry analysts predict the trend will continue, further solidifying Nigeria’s position as a key player in the global music scene.
As Afrobeats continues to dominate the airwaves, Nigeria’s music exports are expected to grow even further, creating new avenues for cultural diplomacy and economic growth.
source: businessday.ng