What is the Digital Economy? The digital economy encompasses a global network of economic activities, commercial transactions, and professional interactions that are made possible through information and communications technologies (ICT). It can be succinctly described as an economy that relies on digital technologies. The term “digital economy” was first coined by Don Tapscott in his 1995 book “The Digital Economy: Promise and Peril in the Age of Networked Intelligence.”
Why is the Digital Economy Important? The digital economy emphasizes the significance of utilizing technology to perform tasks more effectively, efficiently, and in ways that were previously not possible. It enables individuals and organizations to innovate, excel, and engage in new activities and ventures. Many entrepreneurs have harnessed the potential of the digital economy to create innovative companies and business models, examples of which include ride-sharing platforms like Uber, Bolt, and Lyft, as well as home rental services like Airbnb, and on-demand content providers like Netflix and Spotify.
About #IDCL2023: How to be Consistent in Business in a Digital Economy #IDCL2023 is an event featuring successful Nigerians who have excelled in their respective business endeavors and are willing to share their experiences. This free seminar aims to give back to society, particularly the youth seeking information on starting their own businesses or navigating the Nigerian economy in the 21st century. The target audience is aged between 18 to 35 years old, but the event is open to the general public.
The seminar, taking place in Abuja on the 4th of August, has already attracted over 300 registrations. Prominent figures like Obi Iyiegbu (Obi Cubana), Dr. Emmanuel Idenyi Shaibu (known as the Millennium Entrepreneur), Victor Prince Dickson (an expert in instructional innovation and founder of Skillcomvalley), Ifiokobong Ating (specializing in advertising dynamics), and Deno Vour Bon will be among the featured speakers.
The Importance of the Seminar: Given the recent Gross Domestic Product (GDP) report by the National Bureau of Statistics, which highlighted the substantial contribution of the information and communications technology (ICT) sector to Nigeria’s GDP, this seminar becomes crucial for the country’s youth. With the digital economy’s growing influence, young Nigerians from all sectors have the opportunity to leverage digital technologies, dream big, nurture their ideas, and remain consistent in their pursuits.
About Indulgence Digital Concept (IDCL): Indulgence Digital Concept (IDCL) is a rapidly expanding advertising agency in Nigeria renowned for its innovative advertising approaches. The company specializes in digital marketing, traditional advertising, brand activation, and business consultancy. IDCL has collaborated with numerous local and international organizations across the world and provides vital support for businesses in today’s competitive market, including strong social media presence. The company’s visionary leader, Oluwakemi Olorode, will be hosting the event.
About: Oluwakemi Olorode Oluwakemi Olorode is an accomplished business expert, communicator, entrepreneur, business consultant, and child rights activist. Raised in Abuja, Nigeria’s Federal Capital Territory, Oluwakemi hails from Isundurin, Ejigbo local government in Osun state, Southwest Nigeria. With an extensive career history in media marketing and sales, she founded IDCL, one of Nigeria’s top advertising consultancy companies. Oluwakemi is a respected speaker on various topics, including business, career development, entrepreneurship, and youth and women affairs. She has also been involved in volunteer work with organizations like the United Nations, ECOWAS, Beyond the Classroom Foundation, and other non-governmental organizations.